Search engine optimization (SEO) is an Internet marketing strategy that, when done correctly, is key to improving a website’s visibility. There are many benefits of SEO. Companies – and, in many cases, individuals – all over the world have strengthened their web presence, increased their business, and have gotten an edge on their competition by using this method. But what many people have never considered is that in some cases, doing SEO on someone else’s site can prove to be beneficial to themselves or their business. It might sound counter-productive, but it can produce real results in the long-run.
One such occasion is reputation management. Reputation management is when one works to control the search results for their brand name (or names) to avoid any negative comments or actions by others that might cause a decrease in their site’s traffic, or more importantly, hurt their public image. Keep in mind though, that besides controlling the results it is just as important to make sure that the positive results about you, your brand or your company have high ranks. If there is press out there that presents your brand in a positive light, getting it to rank highly for you will improve your conversion rate and make people more likely to do business with you.
Another example is leveraging the domain authority of other websites to work to your advantage. It’s not just about trying to put links back to you; it’s more about directing the connection to a third-party site that happens to have content that you have controlled. That’s the idea. Eventbrite, Twitter, Facebook, SlideShare, Google+, YouTube, and Quora are all places that can help you do this.
The third example, quite interestingly enough, originated in the spam world. Spammers would take a legitimate page that was linked to them and direct several low-quality links to that page instead of their site. This would help them improve the strength of the page that was linking over, so that if any of the low-quality links were banned, etc., it wouldn’t affect their site – just the one linking to them. Look at it this way: if you have a great link that has not been indexed (or “crawled”) by Google and one that hasn’t made much of an impact, consider directing a few links to it, especially if it is on a steller domain.
The last example is that you can oversee larger portions of search engine results pages. Strengthening other domains and SEO on other sites that direct people to you or your brand are all ways to do this. It can be done not only with standard search results but also through articles that include the rel=author tag, videos, and any rich results. So basically, by using location style results and news style results, you can improve the rankability of pages on other people’s sites that mention you or your brand, which will allow you to control more of the real estate for a particular key word or phrase. For more SEO related topics, visit this site and get some cool ideas.